Marketing & Publicity
Fiona’s range of expertise includes email marketing (e.g. list of 60,000 with 60% growth over 3 years), social media (e.g. 40% growth in 2019), content (e.g. 108% increase in blog visits in 1 year), managing end-to-end marketing & publicity campaigns (e.g. for ~30 books a year), and designing compelling marketing materials.
Project Management
The dark depths of disorganized projects are no match for Fiona, both professionally and personally. Her experience was honed as a Content Producer for an educational app, and further channeled into her work as a Volunteer Coordinator and Campaign Manager. She excels in finding the balance between perfection and progress.
Writing & Editing
Fiona has extensive experience as a writer and editor for a variety of publications, from online to print, from academic to comedic. She is skilled in her ability to refine content, both from a development and copy editing standpoint. Her ability to communicate on paper and in person is imbued in everything she does.
A Brain Busy Cataloging All Things Berkeley: True Confessions of a Cal Tour Guide
Originally posted on the CALIFORNIA Magazine website. I stared out at a mass of vibrating middle school students awaiting their campus tour.Before unleashing them on me, someone thought it would be a great idea to let them get energy drinks and coffees. Before me, 7th grade girls chugged Rockstars and one boy complained that his […]
Mutual Benefit @ Rickshaw Stop | SF
Originally published on Apes on Tape. Mutual Benefit, the musical project of Jordan Lee, was greeted by a full house at San Francisco’s Rickshaw Stop on Saturday. Lee and his band are on tour after the official release of their album, Love’s Crushing Diamond. Lee’s had a whirlwind success, with the album receiving acclaim when it was […]
Finals With Fido: Therapy Pups Visit Cal to Soothe Students’ Stress
Original published on the CALIFORNIA magazine website. Clusters of Cal students burst into cheers outside Moffitt Library on Tuesday as they watched a fluffy blonde terrier perform “high-five” tricks and a bulldog roll over, her tongue—and belly—sticking out. For a few minutes, at least, the frenzy of finals had dissipated. Said senior Emiko Minatoya-Shields: “I’m pretty sure you […]
Fiona Hannigan – The Daily Californian
My author page with the Daily Californian, UC Berkeley’s award-winning, student-run newspaper, where I worked as a blogger, blog editor, food blogger, staff writer, and edited a special issue. Fiona Hannigan – The Daily Californian
Travel Issue 2013
I co-edited the 2013 Travel Issue for the Daily Californian, which had a focus on “alternative” ideas of travel, including local adventures, international community at home, and service trips. Editor’s note: Adventure is all around us. Travel can be an escape, an opportunity to leave home and learn about the world. A huge part of […]
The Daily Clog » Fiona Hannigan
My author page with the Daily Clog, the quirky student-life blog I wrote for and edited at the Daily Californian. The Daily Clog » Fiona Hannigan
Website publishes student confessions
Originally published as part of the Daily Californian‘s 2012 Finals Issue BY FIONA HANNIGAN | SENIOR STAFF Anonymous confessions are nothing new. With PostSecret, the now-deceased LikeALittle and Craigslist, among others, there is something about the Internet that people can trust with the biggest secrets that they would never tell their friends. For UC Berkeley, there is a […]
Coffee Buzz
Originally published as part of the Daily Californian‘s 2012 Food & Cuisine Issue BY FIONA HANNIGAN | SENIOR STAFF We live in a world of underground coffee mafias and warring roasteries. That’s an exaggeration, but have you ever noticed the same cups, coffee or employees at multiple local coffee shops? Berkeley’s anti-chain mentality is part of what […]
So this is what Argentine camping is.
Originally posted on Fiona in Space:
“But I thought camping was an American thing?” my roommate’s boyfriend said innocently a few days before. Our anticipations ran high before our trip. Should we go? After a long debate, we answered (in typical Argentine fashion) 2 hours before we were supposed to leave: of course. Where were…
ASUC Superlatives
Originally published in The Daily Clog. Ah, ASUC elections … how we will be so happy miss thee when the week ends! We know everyone is always pushing for democracy and fair elections and informed voters – but we say,why vote on the issues when you can vote high school yearbook style? So here are the Clog’s ASUC superlatives. It’s […]
How will you spend your deadweek?
Originally published in The Daily Clog. Ah, Deadweek … um, we mean Reading, Review and Recitation week, of course. Now that classes have ended officially, a whole week lies ahead before the crushing doom of finals. We all spend it differently, attempting to study withvariations of success. The Clog went out on Sproul to find out what you’ll be […]
Crawling Berkeley: Make me a sandwich!
Originally published in The Daily Clog. As the wise Liz Lemon once said, “All of human kind has one thing in common. The sandwich” (have you noticed we love 30 Rock?). And what better finals-frenzy food is there than a sandwich? The sandwich is a delightful package of goodness, perfect for eating while studying … […]
New kids on the lane
Originally published in The Daily Clog. If you’ve recently strolled down Sather Lane, you may have noticed something shiny and new. Ten Past Now, whose window displays a large stuffed bear riding a bicycle and what looks like a simple boutique with open space. The Clog decided to check this place out. It was past 10 a.m., […]
Bon Voyage!
Originally published in The Daily Clog. The Clog took advantage of the opportunity to talk with some of you about your study abroad dreams, experiences and advice this past Friday at the Study Abroad Fair! Watch and hear all about it, and even get some tips and tricks from the study abroad experts.
Heyday as Therapy
Originally appeared on the Heyday Books blog. I wanted to write a cleverly intellectual blog post as my last act at Heyday, to show off my English major skills and everything that I’ve learned this summer. But alas, I sit here on my final day congested, hoarse, and sucking on a cough drop as if […]
How to Rock ‘n Roll on a Budget
Originally published in Caliber Magazine. There is nothing that quite compares to the pulsing, gripping energy of music played by a live band. Whether it’s with a band that you’ve loved for years or one that you’ve just discovered, the feeling of being up close and personal with music in its most raw and essential format is […]
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